Creasser, Charles H.
Categories: People
Professor Creasser came to IPFW in 1965 and retired as professor emeritus of organizational leadership and supervision in 1975. He was named honorary lifetime board member of the Purdue Alumni Association, Fort Wayne in 1983. He received degrees from Butler University (B.S., 1932), the University of Illinois (M.S., 1933) and Indiana University (LL.B., 1937).
Prof. Creasser was one of the best college professors that I ever encountered. He was a great story teller and had a lot of great personal stories.
As I remember it, he was an EVP at Sperry Rand and Ford Motor Company (possibly aerospace division) during his corporate career.
He retired from Corporate life early, age 55 I believe, to become a university professor teaching classes in leadership and supervision. He had apparently earned a substantial amount of money in the private sector. This was his way of giving back.
I met Professor Creasser at IUPUI in Fort Wayne, Indiana. I had enrolled in his Leadership and Supervision Class in Fall of '74 or Spring of '75 while I was working as an Account Executive at WOWO Radio 1190 in Fort Wayne. WOWO at that time was owned by Westinghouse Broadcasting Co, a subsidiary of Westinghouse Electric Company. They believed strongly in continuing education and paid for our approved classes.
Professor Creasser was the perfect Professor for me. He had extensive personal experience in leadership in the private sector before he began teaching. He supplemented the text book with his personal stories and experiences.
He had known "Charlie" Schwab personally. Not the Charles Schwab you may know of from the well known stock brokerage company. He knew the Charles Schwab who was President of Bethlehem Steel Company, America's first employee millionaire. The man with the Million Dollar smile. The father of Charles Schwab, the stock broker.
Professor Creasser told us the story of Ivy Lee, the Consultant who gave "Charlie" Schwab an idea for getting more done in a day. An idea that "Charlie" ultimately, gratefully paid Ivy Lee $25,000 for that single idea.
I have always been an advocate of recognizing the value of employees to the companies that employ them. Indeed, I argued that they were a company's most important asset. Why then, did most companies not recognize that and factor that into their business and appropriately reward their employees? The usual answer was that there was no way for companies to report the employees as an asset. The IRS had no provision to deal with employees as an asset.
In response to my question, Professor Creasser told us of an experiment being conducted at that very moment by the IRS in Cincinnati. The premise was that employees are an asset of the company and they were trying to figure out how to access their real value and include them in the company books and in their corporate tax returns. Can you imagine that? I was excited! Sadly, I have never heard anymore about that experiment. It apparently never saw the light of day.
I can still see Professor Charles H. Creasser standing in the classroom telling us his personal stories and experiences. He explained to us the ins and outs of strikes. How they were emotionally driven. How a striking employee seldom recouped the financial losses of being out of work versus the small gains typically won when the contract was eventually negotiated and signed.
I am grateful for the lessons he taught me! Obviously, his teaching style was effective.