The grandparents 'influencers' who conquer YouTube with their Mexican recipes - Nov 2019
AUSTIN, Texas- When she left her native Mexico to live in the United States, Janet Kushner felt that she did not belong in the new place she had chosen. He missed his roots, especially his food.
“ One way of connecting with my country was through its food , its smells, its flavors, and I started cooking more and more,” explains Janet.
It all started when he started looking for recipes online and realized that he couldn't find them and when he did they were poorly made, with errors, inaccuracies. Her husband, Jack Pappo, then made a recommendation: why not start a YouTube channel?
Not knowing how to do it, the couple began the process by discovering other talents they didn't know they had. Janet cooks and Jack records the video, edits it and uploads it to the digital platform.
They now have nearly 3 million subscribers to the YouTube channel, which features videos of Janet cooking traditional Mexican dishes, from tacos to pastries.
“I don't feel like an influencer. The first time we realized that the canal had grown a lot was once we were traveling to Merida and a young lady recognized us at the airport. And we didn't have to queue for immigration! ”Janet says with a smile.
For both, Jauja Cocina Mexicana represents a bridge to connect with the immigrant community. The name even means prosperity. Jack explains that they chose that word so that all the recipes produce a feeling of abundance in the homes that create them.
“The truth is that Janet does this because it is the passion that she has. She loves to cook, she loves this of the traditions of our country, sharing with our Hispanic community, for her that is the pleasure of doing it. Not because he wants fame, ”says Jack.
The couple receives daily messages from followers thanking them for the recipes. Many of these people see Janet as a friend they can turn to for cooking advice.
Before starting the project, the couple said that their children made fun of them at first. “They told us that this is a platform for 'millennials',” says Janet.
Now his children are very proud. Janet and Jack say that age had an influence on their success. Even his followers are 'millennials'. According to Jack, who manages social networks, the vast majority of followers are women between 20 and 40 years old.
“The older I am, the more knowledge I acquire. I think people will trust an older woman more than a person who is just starting out, ”explains Janet.
What started as a way to feel in touch with their roots, became a life project for Jack and Janet. They are both retired, live in the city of Austin, and are now more connected than ever to their Hispanic community.