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A photo of Paul A. Haker

Paul A. Haker 1935 - 2003

Paul Alton Haker of Saint Paul, Ramsey County, MN was born on October 14, 1935 in Marinette, Marinette County, Wisconsin United States, and died at age 67 years old on May 26, 2003 in Roseville, Ramsey County, MN.
Paul Alton Haker
Paul A. Haker
Saint Paul, Ramsey County, MN 55113
October 14, 1935
Marinette, Marinette County, Wisconsin, 54143, United States
May 26, 2003
Roseville, Ramsey County, Minnesota, 55113, United States
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Paul Alton Haker's History: 1935 - 2003

Uncover new discoveries and connections today by sharing about people & moments from yesterday.
  • Introduction

    Mary Baum My great friend and mentor, the late Paul Haker, was a database marketing pioneer and then guru who made clients rich by following a standard procedure: Profile your current best customer as completely as possible–demographics, psychographics, buying patterns, chosen profession, lifestyle interests–then look for more people who match those attributes (or as many as you can), and market to them. If Sam’s has done that and already found that its best customer is Mom, then they’re moving in the right direction. If they haven’t, they’re creating more problems than they’re going to solve.
  • 10/14
    1935

    Birthday

    October 14, 1935
    Birthdate
    Marinette, Marinette County, Wisconsin 54143, United States
    Birthplace
  • Ethnicity & Family History

    Paul was born in Marinette, WI in 1935 to Milton and Aina (Norland) Haker, along with his brother, John and 2 sisters, Helen and Ruth (Bjork). He married Anina Ipsen of Milwaukee, WI. The next 41 years Paul and Anina spent experiencing life wherever it took them and producing a new generation: son, Dan and his wife Terri, Franklin, TN; daughter, Aimee and her husband Brad Fischer, Maple Grove, MN; daughter, Shannon Haker, Rochester, NY; and son, Brad, Rochester, NY. Paul took the greatest pleasure in seeing the delivery and development of the 3rd generation, his 6 grandchildren: Joseph, Kelly, and Katherine Haker; Travis and Courtney Fischer; and Alysha Aceto. Preceded in death by his parents and sister, Helen. Paul Alton Haker Paul Alton Haker Birthdate: October 14, 1935 Birthplace: Wisconsin Death: May 26, 2003 (67) Saint Paul, Ramsey, Minnesota, USA Immediate Family: Son of Milton Alton Haker and Aina Helena Norland Brother of Ruth Ann Haker; Helen Rhoda Haker and John Milton Haker Managed by: Thomas Frank Kivela Last Updated: September 21, 2021 Immediate Family Aina Helena Norland - mother Milton A Haker - father Ruth Ann Haker - sister Helen Rhoda Haker - sister John Milton Haker - brother
  • Nationality & Locations

    Marinette, WI in 1935 .
  • Early Life & Education

    In 1961, after graduating from the University of Wisconsin with a degree in Sales and Marketing and serving in the United States Air Force in Korea.
  • Religious Beliefs

    Lutheran.
  • Military Service

    Served in the United States Air Force in Korea. Paul A. Haker Haker Paul A., of Roseville, MN passed away Monday, May 26th, 2003 at HCMC at the age of 67. A memorial service will be held at 3:00 PM Thursday, May 29, 2003 at Golden Valley Lutheran Church, 5501 Glenwood Ave. Following will be a celebration of his life for family and friends at Jefferson at Plymouth. Paul was born in Marinette, WI in 1935 to Milton and Aina (Norland) Haker, along with his brother, John and 2 sisters, Helen and Ruth (Bjork). In 1961, after graduating from the University of Wisconsin with a degree in Sales and Marketing and serving in the United States Air Force in Korea, Paul launched his first and most successful marketing campaign: selling himself to Anina Ipsen of Milwaukee, WI. The deal was closed August 5th of that same year. The next 41 years Paul and Anina spent experiencing life wherever it took them and producing a new generation: son, Dan and his wife Terri, Franklin, TN; daughter, Aimee and her husband Brad Fischer, Maple Grove, MN; daughter, Shannon Haker, Rochester, NY; and son, Brad, Rochester, NY. Paul took the greatest pleasure in seeing the delivery and development of the 3rd generation, his 6 grandchildren: Joseph, Kelly, and Katherine Haker; Travis and Courtney Fischer; and Alysha Aceto. Preceded in death by his parents and sister, Helen, Paul understood that death is a state where you continue to exist in the minds of others. Death is therefore not an end. Paul survives through the wonderful memories of his family and friends. "I may not have gone where I intended to go, but I think I have ended up where I intended to be." - Douglas Noel Adams Arr. Roseville Memorial Chapel. Published on May 28, 2003
  • Professional Career

    Marketing genius.
  • 05/26
    2003

    Death

    May 26, 2003
    Death date
    Heart Attack.
    Cause of death
    Roseville, Ramsey County, Minnesota 55113, United States
    Death location
  • Obituary

    Haker, Paul A. - Of Roseville, MN, passed away Monday, May 26th, 2003 at HCMC at the age of 67. Producer of ceramic frogs, electronic gadgets, crossword puzzles, and painfully awful puns were dealt a major blow. A memorial service will be held 3 PM Thursday, May 29, 2003 at GOLDEN VALLEY LUTHERAN CHURCH, 5501 Glenwood Ave. 763-544-2810. Following will be a celebration of his life for family and friends at Jefferson at Plymouth. Paul was born in Marinette, WI in 1935 to Milton and Aina (Norland) Haker along with his brother John and 2 sisters Helen and Ruth (Bjork). In 1961, after graduating from the University of Wisconsin with a degree in Sales and Marketing and serving in the United States Air Force in Korea, Paul launched his first and most successful marketing campaign; selling himself to Anina Ipsen of Milwaukee, WI. The deal was closed August 5th of that same year. The next 41 years Paul and Anina spent experiencing life wherever it took them and producing a new generation: son, Dan and his wife Terri, Franklin, TN; daughter Aimee and her husband Brad Fischer, Maple Grove, MN; daughter Shannon Haker, Rochester, NY; and son Brad, Rochester, NY. Paul took the greatest pleasure in seeing the delivery and development of the 3rd generation, his 6 grandchildren; Joseph, Kelly, and Katherine Haker; Travis and Courtney Fischer; and Alysha Aceto. Preceded in death by his parents and sister, Helen, Paul understood that death is a state where you continue to exist in the minds of others. Death is therefore not and end. Paul survives through the wonderful memories of his family and friends. In lieu of flowers donations to the American Heart Association are preferred. 'I may not have gone where I intended to go, but I think I have ended up where I intended to be.' - Douglas Noel Adams Arr. ROSEVILLE MEMORIAL CHAPEL, 651-631-2727. Published in Pioneer Press on May 28, 2003
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3 Memories, Stories & Photos about Paul

Paul A Haker
Paul A Haker
A photo of Paul A Haker
Date & Place: Not specified or unknown.
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Mary Baum
My great friend and mentor, the late Paul Haker, was a database marketing pioneer and then guru who made clients rich by following a standard procedure:

Profile your current best customer as completely as possible–demographics, psychographics, buying patterns, chosen profession, lifestyle interests–then look for more people who match those attributes (or as many as you can), and market to them.

If Sam’s has done that and already found that its best customer is Mom, then they’re moving in the right direction.

If they haven’t, they’re creating more problems than they’re going to solve.
BARBARA VALENCOUR MEMORY
Paul was a frequent visitor to our office. We worked with him on many projects over the years. He never missed an opportunity to speak about his family. As a matter of fact, we always asked. He was devoted to all of them and proud of each one. He worked extremely hard on his businesses, he worked even harder for his customers , and he considered his family his reward, they were his life, his joy!
Barbara Valencour
May 28, 2003 | Bloomington, MN
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THE PAUL HAKER STORY
I went to The Cattleman, a bar restaurant in Manhattan in 1982 to get a job analyzing handwritings because I had been hugely successful working at The Steer Palace at Madison Square Garden. While I was sipping a coke I began talking with two men, and one of them was a marketing guy from Rochester, New York. His name was Paul Haker.
When I was telling Paul Haker about my career as a Certified Document Examiner, Paul Haker was telling me how to market my skills. My specialty is using multiple large and self-explanatory exhibits. His plan was to have huge exhibits with me when talking to lawyers and to mail out big exhibits too.
I took his advice and it helped my career. So I decided to spoil him by treating him to dinner at the best restaurant in New York City. I called him in Rochester, New York and told him to let me know when he was going to New York because I wanted to take him to dinner.
Sometime later he called me to say when he would be in New York. The best restaurant was called Trumpets at the Grand Hyatt Hotel. So I went there and introduced myself to the Maître D. I carefully explained that I was treating a businessman to dinner the following night, and it would be very embarrassing if he were given a check. I gave him my business card as Amanda Stevenson, and two hundred dollars, and explained that it would cover dinner, a 25% tip to the waiter and $50 to him. If anything was left over, he could leave it on my side of the table. [Neither Paul Haker nor I were “drinkers”] He said, “No problem.”
When we arrived the next evening, the Maitre D. said, “Good evening, Amanda Stevenson, let me show you to your table.”
Paul Haker picked up a book of matches with my name on them, and said, “Wow! This really is your table!” I was just as surprised as he was.
The restaurant’s chef, in full regalia, came over to us and said, “Miss Stevenson, I have prepared some special Hors D’oeuvres just for you.” I thanked him sweetly, and we ate the delicious appetizers and ordered our lavish dinners.
“You probably think I’m some bigshot marketing man, but I never ate like this before. Once in Omaha, Nebraska I had a great meal, but I was just one of a group of guys. When I get back to Rochester, I’m going to get a much better job, so I can be treated like this a lot! I deserve to be with a better company.”
Paul Haker did get a better job with a national known company, and he also taught marketing at a college in Minnesota. I never saw him again, and I never heard from him again, but he will always be remembered for helping me become very successful in my field. I helped him too, by treating him the way he deserved to be treated. It was a life-changing experience for both of us, and it certainly was one of the best meals I ever had.
I found Paul Haker’s obituary and asked his daughter Shannon Haker to send me his photograph.


From Shannon Haker.


Amanda,
That was an amazing and wonderful story. I can tell you he was a one of a kind. He had the biggest heart, and greatest mind of anyone I have ever known. I do not say this because he is my father. It comes from fact. Thank you again, it is such a wonderful story!!!
Sent from Yahoo Mail on Android
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Paul Haker's Family Tree & Friends

Paul Haker's Family Tree

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Friendships

Paul's Friends

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