Amanda S. Stevenson
Paul A Haker
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Paul A Haker
Updated Jun 26, 2025
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Mary Baum
My great friend and mentor, the late Paul Haker, was a database marketing pioneer and then guru who made clients rich by following a standard procedure:
Profile your current best customer as completely as possible–demographics, psychographics, buying patterns, chosen profession, lifestyle interests–then look for more people who match those attributes (or as many as you can), and market to them.
If Sam’s has done that and already found that its best customer is Mom, then they’re moving in the right direction.
If they haven’t, they’re creating more problems than they’re going to solve.
My great friend and mentor, the late Paul Haker, was a database marketing pioneer and then guru who made clients rich by following a standard procedure:
Profile your current best customer as completely as possible–demographics, psychographics, buying patterns, chosen profession, lifestyle interests–then look for more people who match those attributes (or as many as you can), and market to them.
If Sam’s has done that and already found that its best customer is Mom, then they’re moving in the right direction.
If they haven’t, they’re creating more problems than they’re going to solve.
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Mary Baum
My great friend and mentor, the late Paul Haker, was a database marketing pioneer and then guru who made clients rich by following a standard procedure:
Profile your current best customer as completely as possible–demographics, psychographics, buying patterns, chosen profession, lifestyle interests–then look for more people who match those attributes (or as many as you can), and market to them.
If Sam’s has done that and already found that its best customer is Mom, then they’re moving in the right direction.
If they haven’t, they’re creating more problems than they’re going to solve.
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Amanda S. Stevenson
For fifty years I have been a Document Examiner and that is how I earn my living.
For over 50 years I have also been a publicist for actors, singers, writers, composers, artists, comedians, and many progressive non-profit organizations.
I am a Librettist-Composer of a Broadway musical called, "Nellie Bly" and I am in the process of making small changes to it.
In addition, I have written over 100 songs that would be considered "popular music" in the genre of THE AMERICAN SONGBOOK.
My family consists of four branches. The Norwegians and The Italians and the Norwegian-Americans and the Italian Americans.
My family consists of four branches. The Norwegians and The Italians and the Norwegian-Americans and the Italian Americans.
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