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Paul A Haker

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Amanda S. Stevenson

36 followers 16.8k+ favorites

07/11/2017

Paul A Haker

A photo of Paul A Haker

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Amanda S. Stevenson

36 followers 16.8k+ favorites

07/11/2017

Mary Baum
My great friend and mentor, the late Paul Haker, was a database marketing pioneer and then guru who made clients rich by following a standard procedure:

Profile your current best customer as completely as possible–demographics, psychographics, buying patterns, chosen profession, lifestyle interests–then look for more people who match those attributes (or as many as you can), and market to them.

If Sam’s has done that and already found that its best customer is Mom, then they’re moving in the right direction.

If they haven’t, they’re creating more problems than they’re going to solve.

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Paul A. Haker Oct 14, 1935 - May 26, 2003 Saint Paul, Minnesota

Mary Baum My great friend and mentor, the late Paul Haker, was a database marketing pioneer and then guru who made clients rich by following a standard procedure: Profile your current best customer as completely as possible–demographics, psychographics, buying patterns, chosen profession, lifestyle interests–then look for more people who match those attributes (or as many as you can), and market to them. If Sam’s has done that and already found that its best customer is Mom, then they’re moving in the right direction. If they haven’t, they’re creating more problems than they’re going to solve.

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Amanda S. Stevenson

For fifty years I have been a Document Examiner and that is how I earn my living. For over 50 years I have also been a publicist for actors, singers, writers, composers, artists, comedians, and many progressive non-profit organizations. I am a Librettist-Composer of a Broadway musical called, "Nellie Bly" and I am in the process of making small changes to it. In addition, I have written over 100 songs that would be considered "popular music" in the genre of THE AMERICAN SONGBOOK.
My family consists of four branches. The Norwegians and The Italians and the Norwegian-Americans and the Italian Americans.

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