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People we remember
Biographies are where we share about family & friends to connect with others who remember them.
Photo of Pam Marks Pam Marks: Frank was an entrepreneur and businessman. He had a good start early on in his career working for General Mills. Note from Kathy Pinna - When my father graduated from San Jose State, he was sent a few telegrams offering him a job. I don't have the telegrams but I've seen them. In any case, I was told that he was weighing an offer from San Jose State to be a professor (in the philosophy dept?) and also from General Mills. He went to work for General Mills in their corporate office in San Francisco, as a buyer for the west coast. Per an article in the San Francisco Examiner, Saturday, December 22, 1956: "Here are the results of the course, which holds its last session next week: One man, Frank E. Kroetch, an ingredient buyer for General Mills, has his reading speed up to 988 words per minute. That means he would be able to read better than two columns of this length in less than a minute. The average reading speed of the men when they started this course was about 250 words a minute. They have boosted the average to 360 words per minute now. Robert Conlin, the man who suggested the course and got $25 for the idea, started the sessions and then dropped out. Reason: He got promoted to general flour salesman midway through the course and had to concentrate on his new duties." My mother, sister, and I used to take him to the train in Sunnyvale every day - we lived in Cupertino at the time and it was the fastest and easiest way for him to commute. As I recall, he worked there for a few years and I was told that he was the fastest rising executive at the time. He rose to the grain manager for the West Coast in that short time and he was told that no one had ever been promoted so quickly. They said that he would be president of General Mills within 20 years. Well, Dad thought that 20 years was too far away so he quit! My memory of those days were the perks - we were sent "food baskets", in those days food boxes of General Mills products and we were able to purchase General Mills products through a employee catalogue. I saved up my allowance - I was about 8 and it was 10 cents a week - to buy a Tiny Tears doll. I loved it when he worked at General Mills. He had a very sharp mind and knew how to see possibilities and opportunities in front of him. As a result, he was involved in numerous industries and owned many businesses over the years. In 1960 he was the President of his company, Data Services Corporation. In 1961, he and his brother Fred were supporters of a new magazine to be called "Northwest" that would use color photos to promote Washington tourism. Frank also started a car rental service called "Letz Rent-a Car" in the early 1960's He had a business in Idaho, owning a lodge at Coeur 'd Alene and was involved in many California businesses: President of Golden Bear Land Company in Salinas (incorporated in Nevada) Western Inns, Incorporated Travel Lodge in San Jose Several 'fast-food' restaurants Later in life, he owned a few restaurants in Washington State. Frank was also an author - having written a few short stories, one of which was a science fiction take on The Night Before Christmas. (Note from Kathy: Dad always wanted to be a writer. He would write on yellow legal pads - remember, this was the 1950s and 1960s - and started books on such things as his theory about who the "real" Shakespeare was. My theory is that he just couldn't sit still long enough to write an entire book. But there were lots of starts on books. He also wanted to be a lawyer and even applied to - and was accepted by - San Francisco University Law School. We ended up moving to Seattle, however, and he never went to law school.)
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